HH Global_Sustainability Annual Report

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Sharing the Journey

HH Global sponsors industry research

HH Global’s sustainability principles recognized by POPAI Industry recognition of HH Global’s commitment to sustainability came from POPAI (Point Of Purchase Advertising International), who awarded their corporate environmental Sustainability Standard (PSS) accreditation in 2021. Forming the cornerstone of POPAI’s commitment to lead the industry to a point of self-regulation for the management of environmental performance, this accreditation acknowledges the sustainability principles that have been successfully embedded in HH Global. Part of the Shop! global network, POPAI is a not-for-profit association dedicated to promoting best practice to enhance the total shopper experience across six continents and over forty-five countries around the world. Its membership includes top retailers, leading brands, brand agencies, producers and educators committed to relevant shopper marketing research and education. “Sustainability continues to be front and center of our clients’ agendas, many of whom are members of POPAI themselves. This latest accreditation acknowledges the integrity behind the sustainability commitments we have made, and how we are actively delivering against them. Leading brands and retailers will increasingly look to this standard as a point of difference and, once again, HH Global is at the forefront.” Kevin Dunckley, Chief Sustainability Officer.

HH Global provided sponsorship of POPAI’s innovative research into the recycling of POSM displays and secondary packaging in the UK and Ireland marketplace - and the findings were startling. This piece of research delivers dramatically contrasting messages: 88% of the brands and retailers questioned considered recyclability an important topic, yet 35% did not have any measurable recycling targets for display material and packaging. It goes on to outline how, historically, very little attention has been paid to the recyclability of POSM displays in comparison to primary packaging. Subsequently, approaches to recycling are fragmented and there remains a real need for consolidation of efforts across the board. The research also details the integral role which suppliers and integrators like HH Global play to help ensure that POSM is designed with sustainability and end-of-life in mind. It concluded that there is an urgent and wide-spread need for education on this topic.

Read the full POPAI report here .


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